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Mark Zuckerberg made it clear in recent comments that a huge emphasis is being placed on Facebook Live and connecting people across the platform using video. To support that goal “Live” notifications are being sent to everyone that liked the page from where the broadcast originated. Previously, someone would only receive a notification about a live stream if they had recently interacted with a page.

One of my previous concerns was that the percentage of fans that would actually see your live stream in their feed could be as low as 5% of your total fan base. With the new rollout, live stream notifications are currently being sent out to ALL fans of a page regardless as to when they last interacted with it. Plus, Facebook will prioritize live feeds over saved videos in its ranking algorithm.

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Why Facebook Live Video for Your Business Is a Must:

Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation? As statistics show, video wins.

Here’s a few extra benefits:

As the video is shooting, you see how many people are watching the video, as well as their names and comments.
As soon as it’s over, the video is automatically saved to your timeline.
From there you can share it, tweet it, embed it in blog posts, or delete it.
And the best news? Unlike Periscope videos — these are not going to disappear after 24 hours.

You can make your events “exclusive”!

Eight months ago, Facebook Live’s broadcasting audience could only be set with the general privacy settings (Public, Friends, or Custom), but with this latest update, you can now set events for specific groups! Do you want to show off your newest product or do a special Q&A for an “exclusive” audience? That’s now an option with Facebook Live group selection. Facebook has alsoreported that live videos get 10 times more comments than regular videos. So you can generate greater excitement for your events AND get more feedback.

Hopefully you’ve already been planning for this news and you’ve developed your strategy to use Facebook Live to stay ahead of the competition.

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